Marketing and Advertising - Event Marketing - Field Marketing
By [http://ezinearticles.com/?expert=Simmons_Powell]Simmons Powell
Event marketing is designing or developing a 'live' themed activity, to promote a product, cause, or organization, also called event creation.
Event marketing varies widely in terms of what product or service a company tries to advocate and how they go about promoting it. With so many different goals, it is not surprising that there are many different types of event staff available to fit each marketing strategy, including: brand ambassadors, samplers, tradeshow representatives, product demonstrators, street teams, costume characters, team leaders, and nightclub promoters.
Brand Ambassador: A brand ambassador publicly promotes a company's brand by delivering the brand message and increasing brand awareness. The brand ambassador serves as the public image of the brand. Some responsibilities involve: distributing pamphlets, gathering crowds, and talking with potential customers. Use brand ambassadors when you need an outgoing, friendly rep to interact with consumers while promoting your product.
Tradeshow Representatives: A tradeshow representative has a role similar to a brand ambassador, but they spend more time communicating with potential customers and providing more specific information about the company's product or service at a more focused location/event. Tradeshow reps typically work at a company's display area at a convention or show.
Field marketing is one of the ways of promoting our product, like event marketing. Field Marketing is the use of highly skilled and trained field marketing professionals to conduct brand-building strategic (long-term) or tactical (short-term) marketing exercises on behalf of clients.
Field Marketing allows fast and flexible solutions to the dynamics of the changing environment that is tailored to the needs of the client's market. Each campaign is individually designed to meet the client's objectives, so the reality is that any campaign might well involve two or more of the core disciplines. Thus FM works hard to maximize the client's budgets and give as much pay back as possible.
To explore more about [http://www.staffwarehouse.biz/]brand ambassadors and other marketing strategies such as field marketing, event promotions, [http://www.staffwarehouse.biz/]promotional girls, models and even more.
Article Source: http://EzineArticles.com/?expert=Simmons_Powell http://EzineArticles.com/?Marketing-and-Advertising---Event-Marketing---Field-Marketing&id=3102542
Monday, October 26, 2009
Key Account Manager
Key Account Manager
By [http://ezinearticles.com/?expert=Ashita_Mehra_Gupta]Ashita Mehra Gupta
Key Account manager (KAM) is a necessity in the present scenario. Corporates should take care of the following points for KAMs success:
1. KAM requires a top down support if he and the corporate really want to succeed. KAM is the center point of the business, he is the core, so a positive support from all departments is a minimal requirement for his success.
2. If we talk about accountability, then whenever a key customer gets affected, or can be affected, the commitment for that customer must come from all levels, departments etc. of the supplier. Without proper support a KAM can do nothing whenever there is a crisis and therefore he alone cannot be held responsible.
3. There should be teamwork and for the same it is critical to sustain an energetic internal communications programme.
4. In my opinion a KAM knows his client the best so he should have a say in decision making, all employees should accept the change and work towards it, thereby supporting the KAM.
Tips for KAM:
Understanding the customer's business is very important. Unless and until a KAM understands his client business, he wont understand his requirements. Thus he will not be able to frame any value proposition for his client and gradually will fail. As the relationship progresses the value proposition will change. e.g., from just providing a service, the expectation will grow to providing the service with best quality and in time. Below are few suggestions:
1. Understand what your client wants, some only want a commodity or a service supplier. If this is the case, then sorry they are not the key.
2. Add value, articulate it and not the cost alone.
3. A win-win situation, proposing a mutual value proposition, is the best thing to do. It benefits your client as well as your own company.
4. Keep refreshing your value propositions to match with the customer's changing business. This will help you gain a beneficial position with your client.
I am sure these tips will help you all. Remember, do things gradually, dont rush! Keep experimenting but make sure it does not harm your reputation nor the corporate's, and learn from your old mistakes.
Keep viewing for more updates. Happy reading!
The author, Ashita Mehra Gupta is a Project/Key Account manager herself. She has done some private research on this topic and has a passion to educate more and more people who have similar interests. All the above content has been already tried and tested by her in her job.
Article Source: http://EzineArticles.com/?expert=Ashita_Mehra_Gupta http://EzineArticles.com/?Key-Account-Manager&id=2925794
By [http://ezinearticles.com/?expert=Ashita_Mehra_Gupta]Ashita Mehra Gupta
Key Account manager (KAM) is a necessity in the present scenario. Corporates should take care of the following points for KAMs success:
1. KAM requires a top down support if he and the corporate really want to succeed. KAM is the center point of the business, he is the core, so a positive support from all departments is a minimal requirement for his success.
2. If we talk about accountability, then whenever a key customer gets affected, or can be affected, the commitment for that customer must come from all levels, departments etc. of the supplier. Without proper support a KAM can do nothing whenever there is a crisis and therefore he alone cannot be held responsible.
3. There should be teamwork and for the same it is critical to sustain an energetic internal communications programme.
4. In my opinion a KAM knows his client the best so he should have a say in decision making, all employees should accept the change and work towards it, thereby supporting the KAM.
Tips for KAM:
Understanding the customer's business is very important. Unless and until a KAM understands his client business, he wont understand his requirements. Thus he will not be able to frame any value proposition for his client and gradually will fail. As the relationship progresses the value proposition will change. e.g., from just providing a service, the expectation will grow to providing the service with best quality and in time. Below are few suggestions:
1. Understand what your client wants, some only want a commodity or a service supplier. If this is the case, then sorry they are not the key.
2. Add value, articulate it and not the cost alone.
3. A win-win situation, proposing a mutual value proposition, is the best thing to do. It benefits your client as well as your own company.
4. Keep refreshing your value propositions to match with the customer's changing business. This will help you gain a beneficial position with your client.
I am sure these tips will help you all. Remember, do things gradually, dont rush! Keep experimenting but make sure it does not harm your reputation nor the corporate's, and learn from your old mistakes.
Keep viewing for more updates. Happy reading!
The author, Ashita Mehra Gupta is a Project/Key Account manager herself. She has done some private research on this topic and has a passion to educate more and more people who have similar interests. All the above content has been already tried and tested by her in her job.
Article Source: http://EzineArticles.com/?expert=Ashita_Mehra_Gupta http://EzineArticles.com/?Key-Account-Manager&id=2925794
Monday, October 19, 2009
Workplace Stress Accident Claims
A recent case in the Midlands saw the NHS being forced to pay a health worker 370,550 plus a further 24,000 per year for life, as the result of stress incurred whilst working in a Birmingham hospital. While this is encouraging news for anyone who suffers from work related stress, ministers have expressed concerns about the amount of NHS money being paid out in compensation claims. In the West Midlands alone, the NHS paid out 48 million, only 17 million of which was to patients. As a result, politicians are lobbying to have the laws changed where stress related illness is concerned, which could make things more difficult for future sufferers.
The Health and Safety Executive defines work related stress as "the process that arises where work demands of various types and combinations exceed the person's capacity and capability to cope". The result can be a significant increase in illness and disease and high numbers of staff absence. Interestingly, the HSE mentions the responsibility of employees to ensure that a job is well organized, designed and managed to help reduce the potential for stress related illness, although, as of yet, there is no discrete law that deals directly with the issue.
If you feel you are suffering from stress that is caused by your work, then you may be in a position to take out a claim against your employer. However, you would be best advised to employ the services of a work injury lawyer. While most people assume that these legal specialists are only for physical accident claims, their knowledge of the Law could be of significant help to you in launching such litigation, as there are certain aspects of the Law that may help you with your claim.
From the outset, there are certain things that can be taken into consideration. Firstly, it is understood that an employer has a duty of care to his employees and this is implied in the contract between them. Where employer's changes and impositions impact upon the conditions of employment, dignity at work and the personal well being of employees and the result is a stress related condition or injury then there may be cause for a claim. A good work injury specialist will be able to find the cause and effect of a situation like this.
It is also worth bearing in mind that stress can be caused through a number if other factors, such as harassment, bullying and discrimination of race, ethnicity, disability, religion, sex, sexuality and age. If it can be proven that the stress suffered is as a direct result of inappropriate behavior on the part of the employer or another colleague, then it is likely that you will have good grounds on which to base our complaint. In addition, there are also Laws in effect that protect those who feel they need to make a case for stress related conditions, so there is no need to fear dismissal or disciplinary procedures.
Getting in touch with a work accident solicitor could see you taking the first steps towards claiming compensation for a situation that has caused you undue stress and worry.
Visit Work Accident Solicitors if you have been [http://www.workaccidentsolicitors.co.uk/why-choose-us.html]Injured At Work.
Read our free [http://www.workaccidentsolicitors.co.uk/]Work Accidents Guide to discover everything you need to know about making a Work Accident Claim.
Nick Jervis is a solicitor (non-practicing) and a consultant to Work Accident Solicitors who specialize in Work Accident Claims.
The Health and Safety Executive defines work related stress as "the process that arises where work demands of various types and combinations exceed the person's capacity and capability to cope". The result can be a significant increase in illness and disease and high numbers of staff absence. Interestingly, the HSE mentions the responsibility of employees to ensure that a job is well organized, designed and managed to help reduce the potential for stress related illness, although, as of yet, there is no discrete law that deals directly with the issue.
If you feel you are suffering from stress that is caused by your work, then you may be in a position to take out a claim against your employer. However, you would be best advised to employ the services of a work injury lawyer. While most people assume that these legal specialists are only for physical accident claims, their knowledge of the Law could be of significant help to you in launching such litigation, as there are certain aspects of the Law that may help you with your claim.
From the outset, there are certain things that can be taken into consideration. Firstly, it is understood that an employer has a duty of care to his employees and this is implied in the contract between them. Where employer's changes and impositions impact upon the conditions of employment, dignity at work and the personal well being of employees and the result is a stress related condition or injury then there may be cause for a claim. A good work injury specialist will be able to find the cause and effect of a situation like this.
It is also worth bearing in mind that stress can be caused through a number if other factors, such as harassment, bullying and discrimination of race, ethnicity, disability, religion, sex, sexuality and age. If it can be proven that the stress suffered is as a direct result of inappropriate behavior on the part of the employer or another colleague, then it is likely that you will have good grounds on which to base our complaint. In addition, there are also Laws in effect that protect those who feel they need to make a case for stress related conditions, so there is no need to fear dismissal or disciplinary procedures.
Getting in touch with a work accident solicitor could see you taking the first steps towards claiming compensation for a situation that has caused you undue stress and worry.
Visit Work Accident Solicitors if you have been [http://www.workaccidentsolicitors.co.uk/why-choose-us.html]Injured At Work.
Read our free [http://www.workaccidentsolicitors.co.uk/]Work Accidents Guide to discover everything you need to know about making a Work Accident Claim.
Nick Jervis is a solicitor (non-practicing) and a consultant to Work Accident Solicitors who specialize in Work Accident Claims.
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